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| Thursday, August 28, 2008 14:15:17 |
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February 12,2007
Gold-made jewelry that claims to change luck gains wide popularity among Chinese consumers. What constitutes such popularity? February 08,2007
Shanghai Laofengxiang, one of China's famous old names in the jewelry industry, has reformed and modernized in recent years, aiming to become an international brand.
January 24,2007
As it seeks to become China's top-selling sportswear brand, Li Ning Sport Goods Co Ltd looks to Nike for inspiration. The company has adopted Nike's massively successful marketing strategy of enlisting celebrity spokespersons, and imitates Nike's sales and operational strategies. Thus far, Li Ning has enjoyed high net profitability, and an asset return rate that enables expansion. The number of sales outlets is expected to reach 5000 by 2008, enabling Li Ning to maintain its status as the fashion and shoe manufacturer with the most extensive distribution network in China.
November 29,2006
Through its Hangzhou subsidiary, the Tianjin Capital Environmental Protection Company Limited (TCEPC) has acquired the Hangzhou Qige sewage treatment plant paying a price of 860 million yuan (US$107.5 million). This is just one of many aggressive moves by both domestic and foreign firms to develop China’s water business. With government policy support for improved urban sewage treatment and pricing reforms being implemented in the market for water, more investment is flowing into the sector. November 09,2006
The completion of the third-phase TB-SCDMA trial and upcoming announcement regarding 3G licenses in China has lured mobile phone makers and telecom operators to launch competitive strategies and products with the aim of tapping the growing market. LG Electronics is among one of those foreign firms that has detailed its strategy for the evolving market.
October 24,2006
Chinese personal-computer maker Lenovo Group signed a multiyear marketing agreement with the National Basketball Association, allowing the company to become the official PC partner of the NBA with marketing rights in the US and China, as the company takes steps to build global brand awareness, The Wall Street Journal reported.
October 20,2006
While Top Marques luxury fair in Shanghai still hits the headlines with record transactions, the northeast is catching up with being posh as well. Luxury consumption is no longer a characteristic found during the golden week. In major cities such as Shenyang, Harbin and Changchun, many top global brands have penetrated these markets with exclusive counters and stable audience.
October 18,2006
China's wealthiest lavished 500 million yuan (62.5 million US dollars) on Hennessy XO spirits, Porsche sedans, South African diamonds and other luxury goods during a show in Shanghai, double the value of transactions a year ago, The Standard reported.
October 16,2006
Linktone Ltd., a leading provider of wireless interactive entertainment products and services to consumers in China, announced in a statement today that the Company will establish an exclusive partnership with MTV China, a subsidiary of Viacom, one of the leading global entertainment content companies. Linktone will operate wireless application protocol (WAP) services for MTV China on China Unicom's platform, one of the two major mobile operator platforms in China.
October 12,2006
Leasehold sector has been in operation for more than 20 years but progress has been slow. Recent moves to optimize taxes in the sector, to apply new accounting standards and to encourage banks to finance leasehold investments would help boost development in the sector.
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