Introducing a new vehicle to China: Ford's Focus experience

Ford's long-awaited Focus went on sale in China on 21 September. According to Chang'an Ford's executive vice managing director of sales Xing Gang, Chang'an Ford's supply cannot keep up with orders coming through its 100 authorized dealers in China. In an interview with China Business News, Xing Gang said that although this number is relatively small, Ford's immediate attention is on individual dealer's profitability rather than massively expanding its sales network.

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