HOME PAGE RESOURCES MOST POPULAR EDITORS PICKS EDITORS BLOG Free 7-Day Trial | Login

Try The China Perspective Free
Editor's Blog

Microsoft + BMW = Huatai's new SUV?
By ANDREW SIEGFRIED
Published: April 18, 2008 02:54 AM
Microsoft Windows + BMW = Huatai's new luxury SUV. We'll leave it to China Law Blog and IP Dragon to figure out if there is any way at all this can withstand a legal challenge and sit back and admire the guy or gal who had the chutzpah to come up with (and sell) a campaign promoting their client's new SUV by artfully combining and leveraging ripping off two of the most recognizable trademarks anywhere on this small planet of ours. Nice work.
bookmark | digg | Permalink | Tell a Friend

Comments:

Login to post comments
Today’s Daily Briefs E-Mail
Sign up for a roundup of the day’s top stories, sent every day.






SS Archive | About us | Affiliates | Privacy Policy | Contact us | Keywords
China News | Subscriber Agreement & Terms of Use
Browse by Title
1 2 3 4 5 7 8 9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Credit Card Processing