After an initially enormous investment in constructing infrastructure, the Olympic effect on the real estate, architecture, and transportation sectors will slow down. However, culture, tourism, exhibitions and telecommunications, and especially sports, are likely to get more attention. Indeed, the Beijing Olympics have already stimulated the fitness and sporting industries, and with city governments strengthening merchandising and input in these areas, China's sports equipment industry is expected to see new growth points.The Olympics have created a wave of interest and activity related to fitness, health and exercise. Beijing City, for instance, has 2629 fitness areas and community programs, and parks and schools taking up more than 1.88 million sq meters. Beijing's local government and the General Administration of Sports have invested 350 million Yuan (US$43.75 million) in equipping
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