Cctv @ The China Perspective

Internet users reach 162m, fuel media growth

July 19,2007

By STAFF EDITOR

Wahaha Projects Responsible Corporate Image to Attract Customers

March 08,2007

By AMY CHEUNG

As a leading mainland beverage maker, Wahaha has constructively become involved with charities, education, and environmental campaigns in order to distinguish itself and win over consumers.

Recruitment Portals Look for New Breakthroughs

March 02,2007

By AMY CHEUNG

Mainland job seekers have been trending towards online job portals in search of job opportunities. However, increased clicks do not necessarily translate into profitability for these portals, many of which current put a great deal of effort towards branding, expanding into regional markets, and finding new commercial models to help them grow.

New Media Generate Profit from Advertising

February 12,2007

By AMY CHEUNG

The latest report from CTR Market Research on China's advertising market in 2006 shows that new media, such as outdoor advertising and building televisions, successfully generated growing advertising revenues in 2006. Banking and wealth management products, and sports marketing campaigns in particular benefited from new media advertising.

Advertising Market Continues its Boom

January 25,2007

By AMY CHEUNG

According to Morgan Stanley Vice-president Richard Ji, thanks to a giant boost from the upcoming Summer Olympics, China's advertising market is expected to grow by 15% this year to reach 200 billion Yuan (US$25 billion), and by 25% to 245 billion Yuan (US$30 billion) in 2008. Internet and outdoor advertising remain the fastest growing media.

Most national brands do not survive 2-year life cycle

August 10,2006

By AMY CHEUNG

Among tens of thousands of registered domestic labels, the average life cycle does not exceed two years and most enterprises do not last for more than eight years, the Beijing Morning Post reported.

2 stations to get mobile TV licenses

August 02,2006

By AMY CHEUNG

Two radio broadcasting institutions in China, China Radio International and CNR, are expected to officially receive their licenses soon, ChinaTechNews reported.

CCTV World Cup ad revenue hits 1 billion yuan

July 19,2006

By AMY CHEUNG

CCTV's market research firm CRT Market Research released statistics on Monday that CCTV earned over one billion Yuan in advertising revenue during the 22 days of the 2006 FIFA World Cup, PacificEpoch reported, citing Oriental Morning Post.

Order Flooring Exposed as a Fraud

March 15,2006

By STAFF EDITOR

A China Central Television crew discovered that there was no such company registered with the local Bavarian government. Order had advertised heavily for top-shelf flooring that cost 2008 yuan per square meter, more than many houses, a price that was not laughed out of town precisely because of the company's reputation.

P&G signs on with Hunan Satellite TV, hopes to promote Gillette

March 09,2006

By STAFF EDITOR

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Today’s Daily Briefs E-Mail

	Internet users reach 162m, fuel media growth July 19,2007 By STAFF EDITOR Wahaha Projects Responsible Corporate Image to Attract Customers March 08,2007 By AMY CHEUNG As a leading mainland beverage maker, Wahaha has constructively become involved with charities, education, and environmental campaigns in order to distinguish itself and win over consumers. Recruitment Portals Look for New Breakthroughs March 02,2007 By AMY CHEUNG Mainland job seekers have been trending towards online job portals in search of job opportunities. However, increased clicks do not necessarily translate into profitability for these portals, many of which current put a great deal of effort towards branding, expanding into regional markets, and finding new commercial models to help them grow. New Media Generate Profit from Advertising February 12,2007 By AMY CHEUNG The latest report from CTR Market Research on China's advertising market in 2006 shows that new media, such as outdoor advertising and building televisions, successfully generated growing advertising revenues in 2006. Banking and wealth management products, and sports marketing campaigns in particular benefited from new media advertising. Advertising Market Continues its Boom January 25,2007 By AMY CHEUNG According to Morgan Stanley Vice-president Richard Ji, thanks to a giant boost from the upcoming Summer Olympics, China's advertising market is expected to grow by 15% this year to reach 200 billion Yuan (US$25 billion), and by 25% to 245 billion Yuan (US$30 billion) in 2008. Internet and outdoor advertising remain the fastest growing media. Most national brands do not survive 2-year life cycle August 10,2006 By AMY CHEUNG Among tens of thousands of registered domestic labels, the average life cycle does not exceed two years and most enterprises do not last for more than eight years, the Beijing Morning Post reported. 2 stations to get mobile TV licenses August 02,2006 By AMY CHEUNG Two radio broadcasting institutions in China, China Radio International and CNR, are expected to officially receive their licenses soon, ChinaTechNews reported. CCTV World Cup ad revenue hits 1 billion yuan July 19,2006 By AMY CHEUNG CCTV's market research firm CRT Market Research released statistics on Monday that CCTV earned over one billion Yuan in advertising revenue during the 22 days of the 2006 FIFA World Cup, PacificEpoch reported, citing Oriental Morning Post. Order Flooring Exposed as a Fraud March 15,2006 By STAFF EDITOR A China Central Television crew discovered that there was no such company registered with the local Bavarian government. Order had advertised heavily for top-shelf flooring that cost 2008 yuan per square meter, more than many houses, a price that was not laughed out of town precisely because of the company's reputation. P&G signs on with Hunan Satellite TV, hopes to promote Gillette March 09,2006 By STAFF EDITOR . 1 2	Today’s Daily Briefs E-Mail Sign up for a roundup of the day’s top stories, sent every day. MOST POPULAR News of iPhone deal between Apple and China Mobile? Shanxi stainless steel maker buys parent’s power plant CB Richard Ellis acquires high-end Shanghai complex Youngor 1H net profit up 49% to US$284m Quake erodes profits at Sichuan white goods maker COSCO builds world’s biggest semi-submersible vessel Jiangxi to develop aviation hub China launches global hunt for SOE compliance chiefs Kunming Machine Tool 1H net profit up 57% Shenzhen Fortune launches $29.25m VC fund Go to Complete List >

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